Digital Marketing Strategy
Category research, positioning, channel mix, media plan and a 90-day growth roadmap tied to CAC, LTV and payback.
- /Market & competitor audit
- /Media plan + forecast
- /KPI & attribution framework
Independent performance marketing collective
We turn ad spend into predictable revenue.
A senior-only team of performance marketers who have run ₹100Cr+ in quarterly budgets for brands like BlueStone, Nova IVF, Star Health, Duroflex and Sleepyhead. Full-funnel strategy, Google, Meta & YouTube ads, SEO and marketing automation — engineered around CAC, LTV and profit.
No junior handoffs · Reply within 12 hours · Month-to-month retainers
- ₹100Cr+
- Quarterly ad spend managed
- 30+
- Years of combined experience
- 60+
- Brands scaled across 15 industries
- 25%
- Average ROI lift in 90 days
What we do
One team for every growth lever
Consulting-grade thinking with operator-level execution. Pick a single channel or hand us the entire growth engine.
Full-Funnel Marketing
Awareness to retention as one system — creative, landing pages, nurture and remarketing built to move revenue, not clicks.
- /Funnel & offer design
- /CRO and landing pages
- /Retention & lifecycle
Google Ads & Shopping
Search, PMax, Display and Shopping managed by an ex-Google (Accenture) team with Premier Partner pedigree.
- /Search & PMax scaling
- /Feed & Shopping optimisation
- /Lead-quality filtering
Meta Ads
Creative-led Meta buying with structured testing frameworks that push ROAS up while holding CPA down.
- /Creative testing engine
- /Audience & signal setup
- /CAPI + event quality
YouTube Ads & Strategy
Hook-first video strategy, scripting direction and demand capture sequencing across YouTube and Demand Gen.
- /Video funnel strategy
- /Demand Gen campaigns
- /View-through measurement
SEO
Technical, on-page and content SEO that compounds beside paid — so blended CAC keeps dropping quarter after quarter.
- /Technical audits & fixes
- /Content clusters
- /Digital PR & authority
Marketing Automation
n8n, Zapier and CRM automation: lead qualification, WhatsApp nurture, AI agents and appointment booking on autopilot.
- /CRM & WhatsApp flows
- /AI qualification agents
- /Webinar & funnel automation
Analytics & Reporting
GA4, GTM, server-side tracking and Looker Studio dashboards so every rupee is traced to pipeline and revenue.
- /GA4 + GTM implementation
- /Attribution modelling
- /Live executive dashboards
Packages & retainers
Transparent pricing. No lock-in games.
Management fees below exclude ad spend. Start on Launchpad, graduate to a retainer as spend and complexity grow — you can move up or pause any month.
Startup Launchpad
₹45,000/ month
60-day minimum · ad spend up to ₹5L/mo
Our derived starter package: everything a new brand needs to get a clean, measurable acquisition engine live in 21 days.
- Growth audit + 90-day roadmap
- 1 primary channel (Google or Meta)
- Conversion tracking: GA4 + GTM setup
- 2 landing pages + CRO guidance
- 8 ad creatives / month (direction + copy)
- WhatsApp lead-alert automation
- Fortnightly performance call
- Looker Studio live dashboard
Growth Retainer
₹95,000/ month
Rolling monthly · ad spend up to ₹25L/mo
The full-funnel engine. Multi-channel paid media plus SEO and automation, run by a senior pod with weekly optimisation cycles.
- Everything in Launchpad
- Google + Meta + YouTube managed
- Full-funnel strategy & offer design
- SEO: technical + 4 content pieces/mo
- 20 creatives / month with test matrix
- CRM + WhatsApp nurture automation
- Server-side tracking & attribution
- Weekly calls + monthly business review
Scale Retainer
₹1,85,000/ month
Quarterly commitment · ad spend up to ₹1Cr/mo
Dedicated senior pod, marketplace and programmatic layers, and a fractional growth lead sitting inside your leadership rhythm.
- Everything in Growth
- Amazon / marketplace + programmatic
- Dedicated pod (strategist + 2 specialists)
- Fractional CMO advisory, 4 hrs/week
- 40+ creatives with UGC direction
- AI agents & advanced n8n workflows
- Incrementality & MMM-lite testing
- Slack channel + same-day response
Enterprise / Custom
Custom
Retainer + performance-linked fee
Multi-country, multi-brand programmes with value-based pricing where our fee is tied to your profitability.
- Everything in Scale
- Multi-market & multi-language rollout
- In-house team training & SOPs
- Performance-linked commercials
- Custom BI & data warehouse pipes
- Quarterly board-level reporting
Compare plans
Every line, side by side
The full scope of each engagement, so you can pick the right level without a discovery call first.
| Feature | Launchpad | GrowthMost popular | Scale | Enterprise |
|---|---|---|---|---|
| Commercials | ||||
| Monthly management fee | ₹45,000 | ₹95,000 | ₹1,85,000 | Custom |
| Recommended ad spend | Up to ₹5L | ₹5L – ₹25L | ₹25L – ₹1Cr | ₹1Cr+ |
| Commitment | 60 days | Monthly | Quarterly | Annual |
| Performance-linked fee option | ||||
| Channels | ||||
| Google Ads (Search, PMax, Shopping) | 1 channel | |||
| Meta Ads | 1 channel | |||
| YouTube & Demand Gen | ||||
| SEO programme | Core | Advanced | Multi-market | |
| Marketplace & programmatic | ||||
| LinkedIn / Microsoft Ads | Add-on | |||
| Funnel & creative | ||||
| Landing pages built | 2 | 4 / quarter | Unlimited | Unlimited |
| Ad creatives per month | 8 | 20 | 40+ | Custom |
| CRO & A/B testing | Guidance | |||
| Offer & funnel design | ||||
| Automation & data | ||||
| GA4 + GTM tracking | ||||
| Server-side tracking / CAPI | ||||
| WhatsApp & CRM automation | Lead alerts | Nurture flows | AI agents | Custom |
| Looker Studio dashboard | Custom BI | |||
| Attribution / incrementality | Modelled | Incrementality | MMM | |
| Team & service | ||||
| Senior strategist on account | ||||
| Dedicated pod | ||||
| Fractional CMO advisory | 4 hrs/wk | Embedded | ||
| Review cadence | Fortnightly | Weekly | Weekly + MBR | Board-level |
| Response time | 48 hrs | 24 hrs | Same day | Same day + Slack |
The partners
Three operators. Zero account managers.
You work directly with the people who built and led performance teams at Unigage, DDB Mudra, Accenture (Google) and Wisoft — not a junior pool.
Pavan Nemali
Performance Marketing & Growth Lead
Bengaluru, India · 10+ yrs
Scaled an agency from 12 to 85 people and earned Google Premier Partner status (top 6% in India). Has directed ₹100Cr+ in quarterly ad spend for BlueStone, Nova IVF, Star Health, Duroflex and Sleepyhead.
Google AdsYouTubeMedia PlanningFractional CMOP&L
Vamsi Donthu
Senior Performance Marketing Manager
Newcastle, UK · 8+ yrs
Manages ₹2.5Cr+ monthly spend across 32+ brands and 15 industries in India, UK, US, UAE and Australia. Ex-Accenture on the Google account. MSc Digital Marketing, Northumbria University.
Meta AdsAmazon AdsGA4 & GTMeCommerceAttribution
Amlesh Kumar
AI Automation & Paid Media Lead
Bengaluru, India · 12+ yrs
Builds AI-powered growth ecosystems — lead qualification, WhatsApp and CRM automation, AI sales agents and webinar funnels — on top of multimillion-dollar paid media across NA, APAC, EMEA.
n8n & ZapierAI AgentsLinkedIn AdsCROLead Quality
Portfolio
Brands our partners have scaled
Across D2C, healthcare, real estate, SaaS, edtech and media — filter by the channel you care about and hover any brand for the short version of the story.
36 brands · All
- BJ
BlueStone Jewellery
D2C jewellery
BlueStone Jewellery
Full-funnel paid media across search, shopping and video for a national jewellery brand.
Scaled ₹ crore-level monthly spend at a held CAC
Google AdsMeta AdsYouTube - NI
Nova IVF Fertility
Healthcare
Nova IVF Fertility
High-intent search plus lead-quality scoring across a multi-city clinic network.
Lower cost per qualified consultation
Google AdsSEOAutomation - MI
Milann IVF
Healthcare
Milann IVF
Geo-clustered search and landing-page work built around fertility patient journeys.
Consistent pipeline of clinic-ready enquiries
Google AdsSEO - SH
Star Health Insurance
Insurance
Star Health Insurance
Trust-heavy category: creative testing and funnel filtering to cut junk leads.
Scaled policy leads with tighter lead validation
Google AdsMeta Ads - D
Duroflex
D2C furniture
Duroflex
Balanced own-site ROAS against Amazon share of category.
Marketplace and D2C growth in parallel
Google AdsMeta AdsAmazon Ads - S
Sleepyhead
D2C mattress
Sleepyhead
Rapid creative iteration cycles paired with prospecting/retention split.
Creative-led scaling with a stable MER
Meta AdsGoogle Ads - S
Scripbox
Fintech
Scripbox
Long consideration cycle, optimised on funded accounts rather than clicks.
Lower CAC on high-value investor sign-ups
Google AdsSEO - O
Onsurity
B2B insurtech
Onsurity
CRM-integrated bidding so spend chased qualified pipeline, not raw MQLs.
SQL-focused paid pipeline
Google AdsAutomation - I
IFB
Appliances
IFB
Search plus video sequencing for a high-consideration appliance catalogue.
Demand capture across product lines
Google AdsYouTube - P
Puma
Sportswear
Puma
Launch campaigns balancing reach objectives with commerce outcomes.
Campaign-level brand and performance blend
Meta AdsYouTube - SS
Shoppers Stop
Retail
Shoppers Stop
Catalogue-driven acquisition plus store-footfall campaigns.
Omnichannel retail demand generation
Google AdsMeta Ads - CL
Classic Legends
Automotive
Classic Legends
Motorcycle launch funnels from video view to dealership booking.
Test-ride lead volume at scale
Meta AdsYouTube - FF
Featherlite Furniture
B2B furniture
Featherlite Furniture
Long sales cycle, optimised for site-visit and quotation requests.
Enterprise enquiry growth
Google AdsSEO - TS
Transteel Seating
B2B furniture
Transteel Seating
Category-level search coverage plus content built for procurement queries.
Consistent bulk-order enquiries
Google AdsSEO - TE
Total Environment
Real estate
Total Environment
Premium housing: budget-qualified audiences and CRM feedback loops.
Site visits from genuinely qualified buyers
Google AdsMeta Ads - DR
Divyasree Real Estate
Real estate
Divyasree Real Estate
Micro-market targeting per project with cost-per-site-visit as the KPI.
Project-level lead pipelines
Google AdsMeta Ads - PR
Pashmina Real Estates
Real estate
Pashmina Real Estates
Lead forms plus WhatsApp routing for faster sales follow-up.
Lower cost per site visit
Meta AdsGoogle Ads - R
Ratnakaar
Real estate
Ratnakaar
Creative testing tuned to local buyer intent.
Regional launch demand
Meta Ads - MH
Magick Homes
Interiors
Magick Homes
Automated qualification before the sales team ever picked up the phone.
Booked design consultations
Meta AdsAutomation - KH
Keka HR
B2B SaaS
Keka HR
Competitor and category search plus SEO compounding on HR intent terms.
Demo pipeline growth
Google AdsSEO - IK
Interview Kickstart
Edtech
Interview Kickstart
Webinar funnels with nurture automation to enrolment.
Webinar-led enrolments
Google AdsYouTubeAutomation - BC
Bright Champs
Edtech
Bright Champs
Global parent audiences with trial-to-paid economics as the north star.
Trial-class bookings at scale
Meta AdsGoogle Ads - T
Turno
EV commerce
Turno
Vernacular creative and lead scoring for commercial EV buyers.
Driver-side lead acquisition
Google AdsMeta Ads - M
Moonfrog
Gaming
Moonfrog
Playable-style creative testing measured on D7 ROAS.
Installs at a profitable payback window
Meta AdsYouTube - C
Carbonado
D2C lifestyle
Carbonado
Blended view of Amazon and own-site contribution margin.
Marketplace-plus-D2C growth
Meta AdsAmazon Ads - N
Neeman's
D2C footwear
Neeman's
Retention segments funded prospecting expansion.
Repeat-purchase led scaling
Meta AdsGoogle Ads - SA
Sadhev Ayurveda
Beauty & wellness
Sadhev Ayurveda
Story-led creative for a luxury ayurvedic range.
Premium AOV growth
Meta AdsSEO - AH
Athreya Herbs
Wellness
Athreya Herbs
Category education content feeding conversion campaigns.
Subscription and repeat revenue
Meta AdsAmazon Ads - OS
Old School Rituals
D2C grooming
Old School Rituals
Creative volume strategy on a lean monthly budget.
Efficient first-order acquisition
Meta Ads - LB
Lapis Bard
Luxury goods
Lapis Bard
Seasonal budget pacing around high-margin gifting windows.
Gifting-season revenue spikes
Google AdsMeta Ads - E
Estuary
Lifestyle
Estuary
SEO foundation reduced dependence on paid over time.
Organic plus paid compounding
Meta AdsSEO - A
Auriglo
D2C
Auriglo
Zero-to-one paid setup with a structured testing matrix.
Launch-phase traction
Meta Ads - T
Totem
Lifestyle
Totem
Full-funnel account restructure after a plateau.
Steady blended ROAS
Meta AdsGoogle Ads - CF
Chennaiyin FC
Sports
Chennaiyin FC
Match-day campaign calendars and membership drives.
Fan acquisition and ticketing demand
Meta AdsYouTube - ZT
ZEE Tamil
Media
ZEE Tamil
Regional video campaigns aligned to programming slots.
Viewership and watch-time growth
YouTubeMeta Ads - S
Smaaash
Entertainment
Smaaash
Location-level campaigns tied to venue capacity.
Footfall and booking growth
Meta AdsGoogle Ads
How we work
First 30 days, mapped to the hour
A consulting engagement structure with an in-house team's speed. You always know what is shipping this week and what it is meant to move.
Proof of work
Our partners have run this playbook for 35+ brands across D2C, healthcare, real estate, SaaS, edtech and media.
See the brand portfolio →- 01
Audit & diagnosis
Week 1. We tear down accounts, tracking, funnel and unit economics, then hand you a written diagnosis — yours to keep either way.
- 02
Growth blueprint
Week 2. Channel mix, budget allocation, offer and creative angles, forecast and the KPI tree we will be judged on.
- 03
Build & launch
Week 3. Tracking, landing pages, automation and campaigns go live with a structured testing matrix from day one.
- 04
Scale & compound
Week 4 onward. Weekly optimisation cycles, creative refresh, SEO compounding and monthly business reviews against profit.
Get a quote
Tell us your spend. We'll send a scoped plan in 48 hours.
Share your category, current monthly ad spend and the number you need to hit. You get a free teardown of your existing accounts plus a fixed-scope proposal — no pitch deck theatre.
- +91 99860 83929
FAQ