Digital Marketing
Analytics & Tracking
Measurement you can make decisions on.
Overview
What this service covers
Marketing without trustworthy measurement is guesswork. We implement clean, privacy-compliant tracking with server-side events and build the reporting layer that ties spend to revenue.
Business challenges we solve
- Platform numbers that contradict the CRM
- Browser restrictions destroying conversion signal
- Reporting assembled by hand every month
Our solution
A documented measurement plan, GTM and server-side implementation, consent handling, and automated dashboards across every channel.
Technology used
- GA4
- Google Tag Manager
- Meta CAPI
- LinkedIn Insight Tag
- BigQuery
- Looker Studio
Capabilities
Key features
Measurement plan
Events, parameters and definitions agreed before build.
GA4 and GTM
Clean implementation with proper data layer design.
Server-side tracking
Conversions API and offline conversion imports.
Consent mode
Privacy-compliant tracking that preserves modelling.
Attribution modelling
Multi-touch views alongside platform reporting.
Automated dashboards
Looker Studio reporting refreshed without manual work.
Benefits
What you get
- Signal quality that improves ad platform performance
- One reconciled set of numbers across teams
- Reporting time cut to near zero
- Confident budget decisions
Industries
Who we deliver this for
Our process
How the engagement runs
- 01
Discover
We audit your systems, funnels and operating metrics to establish a factual baseline and a shared definition of success.
- 02
Design
Solution architecture, measurement plan and a phased roadmap with costs, owners and expected return per phase.
- 03
Build
Delivery in two-week increments with working software or live campaigns reviewed at the end of every sprint.
- 04
Deploy
Controlled rollout with monitoring, documentation and team enablement so adoption sticks after go-live.
- 05
Optimise
Continuous experimentation and reporting against the metrics agreed at discovery, quarter after quarter.
Case studies
Related results
Scaling ad spend 3.2x while improving blended ROAS
Rebuilt measurement infrastructure and creative testing to grow spend without the usual efficiency collapse.
Read case studyFAQ
Questions clients ask
Testimonials
From clients we work with
"Acovia rebuilt our measurement before touching a single campaign. Six months later we are spending three times as much and our margin is better than when we started."
"The voice agents handle the calls our team never could. What impressed me was the operational rigour — escalation rules, transcripts, quality reporting, all of it."
Ready to start with Analytics & Tracking?
Book a 30-minute consultation. We will review your current systems and funnels and tell you honestly where the fastest return sits.