Digital Marketing
Performance Marketing
Media buying accountable to revenue.
Overview
What this service covers
We run paid acquisition as a financial discipline: verified conversion tracking first, then structured testing across audience, creative and offer, scaling only what proves out on contribution margin.
Business challenges we solve
- Rising costs per acquisition with flat conversion rates
- Platform-reported results that do not match the CRM
- Creative fatigue burning budget quietly
Our solution
Full-funnel account architecture, server-side conversion tracking, disciplined creative testing and weekly optimisation against agreed efficiency targets.
Technology used
- Google Ads
- Meta Ads
- LinkedIn Ads
- GA4
- Conversions API
- Looker Studio
Capabilities
Key features
Channel strategy
Budget allocation modelled on intent, margin and payback.
Account architecture
Clean campaign structure built for signal quality.
Server-side tracking
Conversions API and offline imports for accurate optimisation.
Creative testing
Structured hooks, formats and angles on a fixed cadence.
Landing page alignment
Message match from ad through to conversion.
Revenue reporting
Spend to qualified pipeline to closed revenue.
Benefits
What you get
- Lower blended customer acquisition cost
- Spend concentrated on what verifiably converts
- Transparent reporting with no vanity metrics
- Scale without efficiency collapse
Industries
Who we deliver this for
Our process
How the engagement runs
- 01
Discover
We audit your systems, funnels and operating metrics to establish a factual baseline and a shared definition of success.
- 02
Design
Solution architecture, measurement plan and a phased roadmap with costs, owners and expected return per phase.
- 03
Build
Delivery in two-week increments with working software or live campaigns reviewed at the end of every sprint.
- 04
Deploy
Controlled rollout with monitoring, documentation and team enablement so adoption sticks after go-live.
- 05
Optimise
Continuous experimentation and reporting against the metrics agreed at discovery, quarter after quarter.
Case studies
Related results
Scaling ad spend 3.2x while improving blended ROAS
Rebuilt measurement infrastructure and creative testing to grow spend without the usual efficiency collapse.
Read case studyFAQ
Questions clients ask
Testimonials
From clients we work with
"Acovia rebuilt our measurement before touching a single campaign. Six months later we are spending three times as much and our margin is better than when we started."
"The voice agents handle the calls our team never could. What impressed me was the operational rigour — escalation rules, transcripts, quality reporting, all of it."
Ready to start with Performance Marketing?
Book a 30-minute consultation. We will review your current systems and funnels and tell you honestly where the fastest return sits.