E-commerce
Scaling ad spend 3.2x while improving blended ROAS
Rebuilt measurement infrastructure and creative testing to grow spend without the usual efficiency collapse.
Client: A national D2C wellness brand · Division: Digital Marketing
Challenge
Where things stood
Platform-reported ROAS looked healthy while contribution margin fell. Signal loss meant the algorithms were optimising against incomplete data.
Approach
What we did
- Implemented server-side tracking and offline conversion imports
- Restructured accounts around margin tiers rather than product categories
- Ran a weekly creative testing cadence across 40+ concepts a month
- Built a contribution-margin dashboard as the single decision surface
Results
Measured against baseline
- Increase in monthly spend
- 3.2x
- Blended ROAS improvement
- +27%
- Customer acquisition cost
- -19%
Let's map your highest-value opportunity
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