Digital Marketing
Marketplace Advertising
Win the shelf on every marketplace you sell.
Overview
What this service covers
Marketplaces reward operators who combine listing quality with disciplined ad management. We handle both — content, keywords, bids and inventory-aware pacing — across India's major platforms.
Business challenges we solve
- ACoS climbing while sales stay flat
- Listings that lose the buy box or rank poorly
- Ad spend running on out-of-stock inventory
Our solution
Listing and content optimisation, keyword harvesting, structured campaign builds, and bid management tied to inventory and margin.
Technology used
- Amazon Ads
- Flipkart Ads
- Meesho
- Blinkit
- Helium 10
- Looker Studio
Capabilities
Key features
Listing optimisation
Titles, bullets, A+ content and imagery built to convert.
Keyword harvesting
Search-term mining into tightly themed campaigns.
Bid management
Placement and dayparting tuned to margin, not just ACoS.
Quick commerce
Blinkit and Zepto visibility and promotion management.
Inventory-aware pacing
Spend follows stock availability automatically.
Profitability reporting
Contribution margin after fees, ads and returns.
Benefits
What you get
- Lower ACoS at equal or higher sales volume
- Better organic marketplace rank
- No wasted spend on unavailable inventory
- Clear view of true per-SKU profitability
Industries
Who we deliver this for
Our process
How the engagement runs
- 01
Discover
We audit your systems, funnels and operating metrics to establish a factual baseline and a shared definition of success.
- 02
Design
Solution architecture, measurement plan and a phased roadmap with costs, owners and expected return per phase.
- 03
Build
Delivery in two-week increments with working software or live campaigns reviewed at the end of every sprint.
- 04
Deploy
Controlled rollout with monitoring, documentation and team enablement so adoption sticks after go-live.
- 05
Optimise
Continuous experimentation and reporting against the metrics agreed at discovery, quarter after quarter.
Case studies
Related results
Scaling ad spend 3.2x while improving blended ROAS
Rebuilt measurement infrastructure and creative testing to grow spend without the usual efficiency collapse.
Read case studyFAQ
Questions clients ask
Testimonials
From clients we work with
"Acovia rebuilt our measurement before touching a single campaign. Six months later we are spending three times as much and our margin is better than when we started."
"The voice agents handle the calls our team never could. What impressed me was the operational rigour — escalation rules, transcripts, quality reporting, all of it."
Ready to start with Marketplace Advertising?
Book a 30-minute consultation. We will review your current systems and funnels and tell you honestly where the fastest return sits.